We implement and consolidate your business in Brazil as a partner.

Tropicalizing Entrepreneurs

Entrepreneurs have been missing opportunities not looking at Latin American markets in the right moment.

This happens because, usually, they are focusing on their own local operations and prioritizing European and Asian markets.

As a result, startups end up missing opportunities, whilst copycats come ﬁrst and take over the local market. When the time comes, often it is “too late” for them to start “tropicalizing” their business.

How do we do it?

Planning

Customize the original business model using a proven successful framework structured to tackle every step on the tropicalization process. At this point, we also plan our temporary partnership.
Here, the parties must be mutually bound and agree to the terms of a contract, delimitating criterias to reach the expected results and the best way to conclude it.

Implementation

Once the planning is validated following tropicalization skills, our team will launch, test and improve the model, build up a scalable structure in Brazil, assuring the local presence and diminishing the threat of a copycat effect.

Consolidation and Exit

We consider the business model consolidated when it reaches the KPI’s for annual revenue or a time period pre-agreed on the ﬁrst step. Now, we are ready to exit the business and return it to its original founder, this time too, based on pre-agreed terms conditioned to our success.

RISK (almost) FREE: Initial investment self-funded

Who is it for?

We are not fit for all startups.

Startups that we are looking to grow with us are the ones that have an efficient solution for an existent problem applicable to Brazil and are in the right development stage.

It is part of our job to identify the cultural and market barriers and solutions to the business, improving the chances of success.

Who can do it?

Team

Andre Cavalanti - CEO

Bachelor in Business Administration by Universidade Mackenzie - Sao Paulo, SP – Brazil. Managed and Directed for 6 years the operation of one of the biggest trading companies in Brazil.

Self-made entrepreneur with experience in growing new businesses from idea, prototyping, validation, following Stanford Embark Frameworks throughout the entire venture journey from startup to a real and fully operating enterprise.

With Scaleforce, his role is to manage and lead the team on creation, planning, implementation and integration of each venture strategy.

Elaine Cristina Valle - Head of Human Resources

Psychologist, coach, specialist in People Management and MBA in Strategic and Economic Business Management by FGV-SP. Expertise in strategic management of processes linked to the Human Resources area, consolidated organizational structures and restructuring for M&A.

She worked as an executive in human resources in national and multinational companies, managing projects of transformative relevance for the business, in addition to implementing projects of corporate governance management, coaching, cultural transformation with practices of Lean Service and Customer Centricy and Change Management in digital transformation.

João Pedro Oliveira - Marketing Coordinator

João Pedro has been working with Communication and Marketing for over 5 years. Graduated in Public Relations and post-graduated in People Management and Market Intelligence, he has worked in large companies leading projects in Digital Marketing, Data Analysis, Institutional Communication and Branding. The 5 years of experience in the area acting in several segments directed him to work in the field of consultancies and lectures, where he has been sailing for 3 years.

In addition, he has certifications in Google Adwords and Analytics, mastered techniques such as SEO, SEM, A/B Tests, Metrics, KPIs and Inbound.

With Scaleforce, his mission is to lead the area's strategy and ensure that companies' marketing communications promote the right message and achieve the goal of strategic planning.

Rafaella Ramenzoni - Health Protection PO

Nutritionist graduated from Universidade Presbiteriana Mackenzie (SP) 2019, Specialization as Health Coach from the Institute of Integrative Nutrition (NY) 2018, Specialization in Eating Disorders from AMBULIM (Institute of Psychiatry of Hospital das Clínicas - FMUSP).

Experience in Clinical Nutrition in hospitals and clinics, Public Health by the Brazilian Institute of Nutritional Education. Today she continues her career as a consultant specialized in nutraceuticals and supplements. role at HP today is to manage the technical content and operation of the project.

Yanca Palumo - Marketing Analyst

Graduated in Journalism and post-graduated in Communication, Culture and Media studies at USP, she has experience in several areas of Marketing such as Customer Success, Project Management, Interface with agencies, SEO, SEM, Content Production and Copywriting.

At Siriguela, its mission is to adapt communication to its most diverse audiences, through the production of content, ensuring compliance with the strategic planning of Communication and Marketing.

Caroline Fonseca - ProcesseAqui PO

Bachelor of Laws from Universidade São Judas Tadeu, has experience in the area of Civil and Tax Litigation, having participated in the development of networks aimed at the formation of new jurisprudential understandings in civil law. It has already represented companies in bankruptcy and judicial reorganization processes, as well as in consultation operations and general opinions. During his visit to the Official Press of the State of São Paulo, he had contact with negotiation of terms of commitment and conduct adjustment (TACs), as well as transactions with the State Audit Court.

Jonatas William - Developer

Technologist in IT and Automation, Jonatas William has more than 5 years of experience in web development acting as Fullstack. With background in Automation, game development and a hint of 3d animation, he manages to generate creative solutions in the projects in which he operates.

Board Members

Marcello Rachlyn - Mentor / Founder

Marcello S Rachlyn – Bachelor of Electronic Engineering by PUC/RJ, specialist in high-growth businesses by Babson College – Boston, USA. Stanford GSB Executive Education Ignite, Business Strategy and AIP alumni.

Natural-born entrepreneur, founded his first company in 1996. Currently holds the position of CEO for his most successful entrepreneurship, a forensic laboratory with an innovative approach for drug tests that has become the largest one in Brazil.

With Scaleforce, his mission is to assist our ventures to overcome barriers, set goals, develop contacts, raise resources and build their strategies.

Rodrigo Tostes

Bachelor in Law by Universidade Candido Mendes and Stanford and Harvard Executive Education Programs alumni. Regular guest lecturer at Stanford Graduate School of Business. In recent had worked as CFO for ThyssenKrup do Brasil, held both CCO and CFO positions on the Brazilian Olympic Committee (2013-2016).

With Scaleforce, his mission is to prospect business opportunities from the USA.

Rubens Proença - Lawyer

Graduated in 2005 in Law from Faculdade de Direito da Universidade de São Paulo (USP), Master in Law (LLM) by Universidade Catolica Portuguesa and International Tax by Leiden University, Holland. Expert in Practical Aspects of International Tax Planning acknowledged by the International Bureau of Fiscal Documentation (IBFD). Professionally was partner at Motta Fernandes Rocha Advogados and is currently partner at Cantidiano Advogados.

At Scaleforce, acts primarily with corporate law, M&A, contracts, foreign investments and tax law.

Sérgio Póvoa- Human Resources Mentor

Graduated in Business Administration from UGF, Master in Business Administration by FGV and Executive Education degree by Fundação Dom Cabral.

With over 25 years of experience in HR, he is a specialist in Talent Acquisition, Talent Management, Culture and Employee Engagement Strategies for startups. Has developed projects in big companies such as Unilever, General Electric, Johnson Wax and Souza Cruz. He is current position is CRHO at OLX.

With Scaleforce, his mission is to develop the best practices to Talent Acquisition and operations, workforce planning and optimization.

Why partner with us?

Own investment
Trustworthy
Hands-on
We know the local market
We know the Brazilian mindset
We also know the international mindset (our team is highly qualiﬁed, has multicultural and international experiences)
Value the original idea
Bring innovative ideas
Two-way street (We have partners in Palo Alto, alumni from Stanford University and we enjoy exchanging ideas)

What we are doing now

We are currently building and improving Scaleforce’s business model, in the meantime our team is working on the following entrepreneurships:

www.healthprotection.com

The Nutraceuticals market has grown rapidly all over the world. Knowing that millions of people are looking for solutions over supplements and nutraceuticals without professional advice, we developed a solution to give scientific-based suggestions for our target.

Health Protection is a platform to commercialize self-owned and third-party nutraceutical products brands. This platform applies Artificial Intelligence (AI) in order to suggest suitable customized nutraceuticals regime for customers.

www.declarefacil.com.br

The tax returns process in Brazil is a nightmare that affects 35 million of Brazilians every year. DeclareFacil is an online assistant that helps our clients on different matters related to the complicated task of complying with Brazilian income tax rules.
It can assist taxpayers throughout the year by storing and organizing documents, clarifying doubts, issuing bills of payments and advising on the best ways to get the best possible refund applying Artificial Intelligence (AI) and Machine learning.

www.camisetas.com.br

Zetaz is an e-commerce for print-on-demand products focussed exclusively on the T-shirts online retail industry.

Our C2C Ecommerce is our lab to test and improve our technical knowledge about SEO, Customer Support, Marketing, IT and all relevant processes to apply at our other business. With Zetaz, we develop everyday new strategies to achieve goals, sales, branding awareness, etc.

Count on us to develop your Brazil Entrepreneurial journey

Contact

contact@scaleforce.com

+55 (11) 3231-5853

Address

Praça Dom José Gaspar, 134 – Conjunto 103;

República – São Paulo/SP

CEP 01047-912

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